FOR IMMEDIATE RELEASE
Contact: Melissa Holden
SpearHall Advertising & PR
The Wisp Recognized as One of the Golf Industry Show’s “Coolest” Products
A one-of-a-kind solution to sand on the putting green
SAN DIEGO, CA (April 2, 2012) – Ediquete LLC is proud to announce their introductory product, the Wisp, has been acknowledged as one of the 10 “coolest” products at the 2012 Golf Industry Show by Superintendent Magazine. The Wisp – a simple tool that sifts displaced sand from bunker shots and footprints past the canopy at the completion of a hole, leaving the green in better condition for following players – was one of hundreds of products displayed throughout the weekend-long event. The Golf Industry Show took place February 29 – March 1 in Las Vegas and featured the largest exhibit floor in the industry with over 500 vendors.
“Being recognized as one of the top ten most unique and interesting products at such a large show is a huge step in establishing the next generation in golf course etiquette,” says Wisp founder and passionate golfer, Eben Dobson. “Golf has never asked a player to take responsibility for the sand they displaced onto the putting surface and, until now, there has not been a solution. When players utilize the Wisp, its byproduct returns focus to course etiquette and creates fundamental equality for all players.”
More than just another golf course tool, the Wisp was created out of a passion to have golf recognize there is a dire need to have sand cleared from the green. Etiquette is the cornerstone of golf and the Wisp could be the key to raising all etiquette awareness. As the USGA states, “the game relies on the integrity of the individual to show consideration for other players and to abide by the Rules.” The Wisp serves as a reminder to golfers that they should be responsible for the sand they displace onto the putting surface.
The WISP represents a modern upgrade in etiquette resources that can be used by everyday players while promoting player responsibility for sand on the green. When players use the Wisp they enhance the playability, aesthetic beauty, and maintenance of the greens, as well as promote fairness as it maintains equal playing conditions throughout the day.