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The Wisp Recognized as One of the Golf Industry Show’s “Coolest” Products
A one-of-a-kind solution to sand on the putting green

SAN DIEGO, CA (April 2, 2012) – Ediquete LLC is proud to announce their introductory product, the Wisp, has been acknowledged as one of the 10 “coolest” products at the 2012 Golf Industry Show by Superintendent Magazine. The Wisp – a simple tool that sifts displaced sand from bunker shots and footprints past the canopy at the completion of a hole, leaving the green in better condition for following players – was one of hundreds of products displayed throughout the weekend-long event. The Golf Industry Show took place February 29 – March 1 in Las Vegas and featured the largest exhibit floor in the industry with over 500 vendors.

“Being recognized as one of the top ten most unique and interesting products at such a large show is a huge step in establishing the next generation in golf course etiquette,” says Wisp founder and passionate golfer, Eben Dobson. “Golf has never asked a player to take responsibility for the sand they displaced onto the putting surface and, until now, there has not been a solution. When players utilize the Wisp, its byproduct returns focus to course etiquette and creates fundamental equality for all players.”

More than just another golf course tool, the Wisp was created out of a passion to have golf recognize there is a dire need to have sand cleared from the green. Etiquette is the cornerstone of golf and the Wisp could be the key to raising all etiquette awareness.  As the USGA states, “the game relies on the integrity of the individual to show consideration for other players and to abide by the Rules.” The Wisp serves as a reminder to golfers that they should be responsible for the sand they displace onto the putting surface.

The WISP represents a modern upgrade in etiquette resources that can be used by everyday players while promoting player responsibility for sand on the green. When players use the Wisp they enhance the playability, aesthetic beauty, and maintenance of the greens, as well as promote fairness as it maintains equal playing conditions throughout the day.

In the world of golf, things are ever-changing. New players emerge, some retire, and others make a comeback to win championships until the cycle starts all over again. As any golf player might agree, Tiger Woods, who once lead the world as number one golf champion, has had his share of ebbs and flows in the game of golf. In an effort to make it as the comeback kid, Woods has announced that he will play in next month’s $1.02 million Honda Classic – the first time ever in his career as a golf professional.

“I’ve heard great things about the Honda Classic and now that I live here in Florida I want to play whenever possible,” said Woods on his website.

“Jack Nicklaus’s involvement in the tournament and the benefits to the local community are also important,” he added.

Woods previously attended the Honda Classic when he was just 17 years old in 1993. Back then, the emerging golf superstar was just an amateur among thousands of other players who hoped for the same brilliant future Woods, for the most part, enjoys today.

Golf fans are eager to watch Woods play at the Honda Classic, especially after his recent loss to Phil Mickelson at Pebble Beach Sunday. Woods hasn’t won a championship in the last 30 months, so fans are eager for a sweep at the Honda Classic next month.

“I’m excited about my start and look forward to keep building,” said Woods. “I’ve made great strides from last year and hopefully all my hard work will pay off with a victory soon.”

Woods has slipped to #18 in world rankings.

For Tiger fans out there, watch for Woods to compete in next week’s WGA-Accenture Match Play Championship in Marana, Arizona – a tournament where the golf pro has done exceptionally well, winning in 2003, 2004, and 2008. He will also play at the WGC-Cadillac Championship March 8 through 11 in Miami.

The game of golf: it’s ever-changing

There’s no doubt that the game of golf is one that can frequently change, whether you’re a seasoned pro or just starting out. Like the careers of our favorite players, the game of golf is innovated every once in a while by outstanding products that shine on the course.

Like The WISP, for instance.

Built originally for golf courses, The WISP is the latest innovation to hit the greens. And players have caught on. Designed to displace sand from the putting green surface, The WISP has replaced the hat slap, towel swipe, and hand sweep as the latest and greatest way to prep the green for your next shot.

While Tiger may have career ups-and-downs, one thing is for certain: the game of golf is ever-changing. Welcome The WISP at your golf course and ask for it by name – it’s an innovation to appreciate for years to come.

Caring for the course -- including divot repair and wisping away displaced sand -- helps maintain proper etiquette.

With a new year comes change  – and the sport of golf is no exception. There are a few tweaks to the rules in 2012 that golfers who like playing by the rules will want to pay attention to – and if you consider yourself strong in golf etiquette, you’ll want to keep updated as well. The following are a few of the latest updates to the game of golf, courtesy of the Las Vegas Review Journal:

“Sole purpose of caring for the course”

First, there is a new term making its way across the country’s golf courses: “Sole purpose of caring for the course.” Actions that are for the “sole purpose of caring for the course” are considered good etiquette and include everything from smoothing out a hole’s rough edges to replacing divots. While most people associate etiquette with being socially polite, true etiquette can also refer to actions you take while no one else is watching. Caring for the course certainly falls under this category.

“Addressing the ball”

Next, the act of “addressing the ball” has seen a few tweaks. If you’re not familiar with what “addressing the ball” means, here’s a quick rundown: a player has addressed a ball when he has grounded his club immediately before or behind the ball. When you’re addressing the ball, you’re essentially locking yourself in for a shot.

What are the changes in “addressing the ball?” For one, your stance is no longer a factor. You don’t have to look like you’re going in for a shot to address the ball in 2012, which means you need to be wary of where you place your club while waiting for others to take their shot.

This affects hazard shots, since you can now address a ball without getting into a formal stance. A player who has hit the ball into a hazard can still address the ball in odd places simply by grounding the club immediately in front of or behind the ball.

In addition, if you have addressed the ball and the ball moves – through no fault of yours – you are no longer assessed a penalty stroke. If the wind or gravity moves the ball while the player is addressing the ball, it will not count as an extra shot.

Arrival time

A new exception to the penalty rules pertaining to when a golfer arrives after his schedule tee-off has also been added. Usually, no extenuating circumstances would have any effect on how the player is penalized. But now certain circumstances such as a family emergency could mean that a player is not penalized for arriving outside of his tee-off timing window.

Many of these rules simply apply to official PGA play, but it’s important to follow official rules in ordinary matches in order to keep the scores consistent. Enforcing these rules is also important for proper etiquette, because it will demonstrate your dedication to keeping the game both honest and fair – even at your own expense.